We carefully select only the highest-quality tea leaves from rare, organic Japanese tea varieties.
About ISSO
ISSO TEA embodies the idea of “contemporary organic Japanese tea.” We handpick the finest leaves from a limited local production, comprising just 3% of Japan’s total tea leaf harvest. In addition to the cultivation method, our packaging prioritizes eco-friendly materials. Melding Japan’s time-honored wisdom of coexisting with nature, superior craftsmanship, and a relentless pursuit of aesthetic beauty, our goal is to introduce a contemporary concept of Japanese tea to a global audience.
ISSO's Story
ISSO TEA: Bridging Tradition and Modern Living with Japanese Tea
Japanese tea has a deep-rooted history in Japan, intricately connected to the nation’s culinary heritage and aesthetic values. As a delicious, healthy, and visually pleasing aspect of Japanese life, it has drawn global attention, with “Washoku: Traditional Japanese Dietary Culture” recognized on UNESCO’s Intangible Cultural Heritage list.
However, in contemporary Japan, opportunities to enjoy Japanese tea have become limited, and the consumption of tea leaves is on the decline. Across the country, tea producers share concerns about the challenges of sustaining their craft and their uncertainty about the future.
At ISSO, we recognize this gap and are dedicated to bridging it by delivering not only the tea itself but also the rich story and culture behind it. ISSO TEA offers Japanese tea tailored for “modern living” through careful selection of flavors, brewing methods, pairings, and recipes. We aim to bring the essence of Japanese tea culture to today’s lifestyle in a way that honors tradition while embracing the present.
Features
- Organic Japanese Ingredients: Our products are crafted primarily from organic Japanese materials, selected with the utmost care to ensure natural quality.
- Meticulously Selected Natural Ingredients: We prioritize thoughtfully crafted, nature-derived ingredients that embody dedication to excellence.
- Simplicity in Design: Our approach is rooted in simplicity, aiming to create a harmonious addition to modern lifestyles.
- Environmentally Conscious: We are committed to promoting an eco-friendly lifestyle that respects and protects the planet.
- Supporting Individuality: By offering delicious, fresh options, we encourage everyone to enjoy and express their unique selves.
The Safety, Quality, and Flavor of ISSO TEA
ISSO TEA sources only the highest-quality tea leaves that have obtained Japan’s national organic certification. Each product is crafted with care, utilizing the exceptional skills of award-winning tea masters who have earned the highest gold prize in finishing technique competitions. Our tea leaves are processed in a factory certified under FSSC 22000, the world’s highest standard for food safety management, ensuring not only exquisite flavor but also the highest levels of safety and security.
Delivering Japanese Tea for the Modern Lifestyle
Additionally, through ISSO TEA CARD, we offer a curated selection of flavors, brewing methods, pairings, and recipes to bring Japanese tea into “modern living.” ISSO TEA is dedicated to creating a tea experience that harmonizes with today’s lifestyle, making Japanese tea accessible and enjoyable in new, contemporary ways.
Commitment to Quality
Exquisite Taste
At ISSO TEA, we value the importance of delivering a taste experience that resonates not only with Japanese tea enthusiasts but also with those new to it. Through extensive tastings both in Japan and internationally, we continually pursue the perfect flavor. Our products are crafted from carefully selected, high-quality organic ingredients, thoughtfully designed to fit seamlessly into everyday life.
Wellness & Sustainability
At ISSO TEA, we believe in living harmoniously with nature, prioritizing the health of both our bodies and minds, as well as the health of our planet—the foundation of all well-being. From our cultivation methods to our packaging materials, we strive to minimize environmental impact and promote sustainability wherever possible.
Living Well
ISSO TEA offers a new choice that integrates seamlessly into each person’s life. Whether savored slowly in a moment of calm or enjoyed quickly on a busy day, whether in the midst of nature or in an urban setting—our tea is crafted to bring comfort and enjoyment in every setting. Delicious, healthy, and beautiful, Japanese tea supports the expression of your true self.
We aspire to create a world where each person’s individuality is valued and respected.
Embracing Simplicity
Rooted in the Japanese aesthetic of “subtraction,” ISSO TEA offers a beautifully simple design that complements modern lifestyles and interiors. Our approach brings a sense of order and depth to daily life, integrating seamlessly while adding subtle elegance.
Craftsmanship
ISSO TEA carefully selects rare organic ingredients crafted by Japan’s finest artisans. Through the dedication and skill of master craftsmen, these exceptional materials are transformed into premium products of the highest quality.
Item Lineup
A TASTE OF ISSO ASSORTMENT BOX
CEREMONIAL GRADE MATCHA (TIN)
SIGNATURE SENCHA (LOOSE LEAF / TIN)
Message
Organic Japanese Tea for Today’s Lifestyle – ISSO TEA
ISSO TEA is dedicated to delivering organic Japanese tea to the modern world. Officially launched on our website in May 2024, our products are now available in select restaurants and stores. To introduce Japanese tea to European lifestyles, we offer suggestions on brewing methods, pairings, and recipes. If you’re interested in learning more, please feel free to reach out to us anytime.
