About OMOTENASHI Selection
Bringing Japanese hospitality to the world's "OMOTENASHI brand"
OMOTENASHI Selection is a collection of products and services that reflect the spirit of Japanese hospitality. We started the award in 2015 with the desire to share these amazing products with the rest of the world.
This is a project that discovers people and companies that practice Japan’s world-class “hospitality”, as well as products and services born from their hearts, and continuously disseminates them both domestically and internationally.
The purpose of OMOTENASHI NIPPON is to spread awareness of the wonderfulness of Japanese products and services to people in and outside of Japan, starting with Japanese hospitality.